Welcome back to Let’s Face it, a podcast about the PPE industry and those notorious face masks we are all forced to wear.
Today we are diving into the topic of reusable masks and speaking to a local company that, like many others, did a full-on pivot into the business of making face masks for Canadians. If you follow our blog (which I know all of you do), you will read a piece we did recently on reusable masks. Today we are happy to have a local company that makes and sells reusable masks for a one-on-one discussion.
Masked for Work was started in April 2020 and is operated by CEO Stephanie Sang and her loyal team. Masked for Work has been working hard to establish a niche in the suddenly crowded world of face masks as a top-of-the-line product that rises above the rest in terms of its ability to protect people from the COVID-19 virus.
With Health Canada recently issuing standardized testing of reusable masks, it’s become a different market based on competitive advantage. Awareness is king, as when we think of the mask on your face, it is no longer considered a temporary measure. We all know to some extent, we’re in these things for good, so we’d like to wear one that works, please and thanks.
We are talking to Masked for Work head of marketing Mellissa, for their insight on the journey through this past year and get the scoop on how things work down at the Masked for Work Office.
Welcome to the show Mellissa:
1. I want to get started back when you guys get started. What were you doing before COVID, and what was the initial thought that got the ball rolling in the direction of becoming a mask company?
2. What is your opinion on the status of face masks as a new industry and, very likely, the new norm in society?
3. There seem to be many reusable mask options on the market; how does your mask compare to the competition?
4. What was the biggest challenge in creating your mask, and what is your advantage?
5. What are your thoughts on the ASTM standardized testing for reusable masks in Canada?
6. What is the company’s plan for growth or development?
7. Where do you see this industry in the next 2-3 years?
8. What is your general message to those not wearing a mask?